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“Staging is the art of turning
a seller’s home into a product.”

Barb Schwarz

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Why Stage Your Home?

In today’s highly competitive real estate market, more buyers than ever are looking for move-in ready homes. Whether they are baby boomers seeking to downsize or millennials needing more family space, these increasingly discerning buyers aspire to a “magazine-style” look in their homes but lack the time, inclination or cashflow to make the necessary changes. In days gone by “price and location” would govern a home buyer’s decision, nowadays the “condition and presentation” of the home are as important to buyers.

The good news for home sellers is that buyers are willing to pay more to get what they want. In 2018 a survey of 4200 homes revealed over 85% of staged homes sold for 6-25% more than un-staged homes*. Staging is also proven to sell homes faster, a staged home will typically spend 73% less time on market thereby saving the seller months of potential carrying costs**.

These returns explain why Home Staging has fast become one of the most effective marketing strategies in real estate today. Whether vacant or occupied, a professionally-staged home will not only look its best, but with the right strategic touches it will connect with buyers on an emotional level, encouraging them to linger longer and increasing the chances of higher offers and a faster sale.

Your home is probably your most valuable asset so it’s smart to give it the best chance of a successful sale, but don’t just take our word for it…..


  • 7 out of 10 buyers are willing to pay more money for a move-in ready home*
  • Buyers will form an opinion on a home in just 8 seconds so first impressions really do count!
  • A price reduction on a home is typically 3-10 times higher than an investment in staging
  • For every $100 spent on staging a home, a seller can expect to recoup $400
  • In 2018, a survey of 4200 homes found that 85% of staged homes sold for 6-25% more than unstaged homes**
* National Association of Realtors – Profile of Home Staging 2017
** RESA National Statistics Report 2017

“Price gets you interest,
Staging gets you offers.”

~ Gary Keller
Chairman – Keller Williams Realty

A Professionally Staged Listing will…

Look better in print and Internet ads

Stand out in prospective buyer’s minds

End up on a buyer's "must see" list

Receive more foot traffic

Be viewed by buyers as "well maintained” and “move-in ready”

Encourage buyers to linger longer increasing the chances of offers

Give fewer reasons for buyers to ask for concessions

Spend less time on the market

Typically sell for more money

Learn More About How Our Services
Can Help You Attract More Buyers